Develop Communications

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  4. Develop Communications

It is important that appropriate communications are developed to ensure all stakeholders (individuals and groups) understand their role and potential value to them of engaging with the GSI system and/or outcomes. Consider your responses to the following questions:

  • How do we frame change to connect individuals/groups emotionally and evoke positive experiences?
  • What rational information will have the most impact on individuals/groups?
  • What individual/group awareness and knowledge is important to build?
  • What unspoken norms would we want to be in place?
  • What would we like the grapevine to be saying?