Objectives of the Communication Program:
- Explain the benefits and impacts of the application of GSI to generate enthusiasm and to assist people to see themselves benefiting from their active engagement
- Develop trust and confidence by involving those affected by the GSI implementation and tailoring messages to address key concerns
- Assess the current mindset of those affected, meet them “where they are,” and move them forward
- Develop effective, responsive communication vehicles by leveraging all resources – traditional and non-traditional – to achieve communications goals
- Provide a means for feedback and two-way communication to address impacts, problems, and concerns over the life of the project or change effort
